Business Case:
Medpak Solutions Created a Self Tanner That Aligns With Credo Beauty Standards
Creating a successful self-tanner involves more than just blending a few ingredients together. It requires precision, innovation, and a deep understanding of consumer needs. Tanning Brand wanted to sell a self-tanner product at Credo Beauty, but the challenge lies in meeting Credo cosmetics‘ standards.
As the trusted cosmetic manufacturer, Medpak Solutions addressed and resolved the concern by developing a self-tanning product in line with the Credo Beauty standards.
The Problem:
Tanning Brand faced challenges meeting Credo Beauty standards. Their existing self-tanner formula (from another manufacturer) contained synthetic preservatives and fragrance components that did not comply with Credo’s strict clean beauty guidelines. While the brand had a strong customer base, increasing consumer awareness of ingredient transparency and clean formulations led to stagnating sales.
According to the Tanning Brand’s sales manager, “Feedback from our customers hinted at a demand for a reformulated product that retained its high-performance tanning effects while aligning with clean beauty requirements. We need to look for a new manufacturing partner capable of reformulating the product without compromising efficacy, texture, or shelf stability.”
That’s when they reached out to Medpak Solutions to develop a formulation in line with Credo’s clean beauty standards while maintaining the product’s signature application and longevity.
Solutions and Implementation:
Before the formulation process even began, we made it a priority to fully understand the Tanning Brand and Credo’s philosophy. Since Credo Beauty is recognized for its commitment to clean, cruelty-free products, the formulation should meet high standards in terms of product quality: free from synthetic chemicals or controversial ingredients. Here’s what we did:
Ingredient Reformulation
Identified non-compliant ingredients and sourced Credo-approved alternatives.
Replaced synthetic fragrance with a natural blend derived from coconut and vanilla extracts.
Developed a preservative system using plant-based options that maintained a 24-month shelf life.
Duration: Weeks 1-6
Prototype Development and Testing
Created three formula iterations to optimize color development, texture, and absorption.
Conducted panel testing with 50 participants to guarantee the new formula delivered an even tan without streaking or transfer.
Performed Preservative Efficacy Testing (PET) and stability tests to confirm microbial safety and longevity.
Duration: Weeks 7-12
Material Sourcing and Compliance
Procured sustainable packaging materials in line with Credo’s environmental commitments.
Coordinated with suppliers to meet organic certification standards for botanical extracts.
Finalized regulatory documentation for submission to Credo Beauty.
Duration: Weeks 13-18
Production and Market Coordination:
Scheduled the first production run of 25,000 units.
Assisted Tanning Brand in updating product labeling to highlight the clean formulation.
Delivered the final product ahead of schedule to align with Tanning Brand’s seasonal launch campaign.
Duration: Weeks 19-24
Successful Outcomes:
By working with Medpak Solutions, Tanning Brand successfully transitioned to a clean self-tanner that adhered to Credo Beauty’s guidelines. “We loved how the reformulated product maintained the same streak-free application, natural fade, and long-lasting wear, and it really appeals to our consumers,” says the Tanning Brand’s marketing manager. “We’re receiving positive reviews from the customers.”
Achieved full Credo Beauty approval within four weeks of submission.
Strengthened credibility among clean beauty consumers, which led to increased retail interest.
Maintained the original self-tanning benefits while removing synthetic ingredients.
Introduced 100% recyclable tubes with 30% post-consumer recycled content.
The Result? A Tanner That Skyrockets Sales
The product was formulated with the highest quality ingredients, and it performed well across all skin tones. The scent was mild, and the texture was smooth. It will provide a luxurious application experience. As a result, Tanning Brand increased their Credo Beauty Sale, which they’ve shared with us after almost a year of release.
| Period | Total Sales Growth | Units Sold | Observations |
|---|---|---|---|
| Pre-Launch | 10% | 4500 | Baseline sales before the self-tanner release |
| 1–3 months | 15% | 6000 | Strong initial demand as the product becomes available on Credo Beauty |
| 4–6 months | 20% | 7500 | Positive customer reviews and repeat purchases |
| 7–9 months | 22% | 8100 | Sustained growth and continued sales from existing and new customers |
Self-Tanner for Credo Made Possible by Medpak Solutions
The development of a self-tanner was a perfect example of how Medpak Solutions combines scientific expertise with creative problem-solving. Our partnership with Tanning Brand demonstrates how innovation, precision, and a deep understanding of consumer needs can come together to create effective products with the highest ethical standards. This tanner is not just a product but a testament to the power of collaboration and the potential to bring something new and exciting to the market.
Frequently Asked Questions
Your Most Frequently Asked Questions About Credo Cosmetics Standards
Is Credo Beauty clean?
Credo Beauty follows strict ingredient standards to avoid harmful chemicals like parabens, phthalates, and synthetic fragrances. We prioritize ethical sourcing, cruelty-free practices, and environmentally responsible packaging to align with clean beauty.
How to make products according to Credo Beauty standards?
- Formulations must exclude over 2,700 restricted ingredients, including parabens, PEGs, phthalates, and synthetic fragrances.
- Ingredient sourcing should prioritize organic, biodegradable, and non-GMO materials. Products must be cruelty-free, with no animal testing at any stage.
- Packaging should use recyclable glass, PCR plastic, or compostable materials.
- Brands must submit full INCI disclosure and undergo third-party safety and sustainability assessments before approval.
What are the best natural alternatives to DHA in self-tanners?
Erythrulose, a sugar-based tanning agent, provides a gradual glow and lasts longer than DHA. Black tea, coffee, and beta-carotene offer a natural bronzing effect. Carrot seed oil and raspberry seed oil contain compounds that improve a warm skin tone while nourishing the skin with antioxidants and hydration.
Are water-based self-tanners better than oil-based ones?
Water-based absorbs quickly, dry faster, and are ideal for oily or acne-prone skin. Oil-based formulas provide deeper hydration and a longer-lasting tan, suitable for dry skin. The choice depends on your target audience (their skin type and preference), as both formulations offer a natural-looking glow with proper application.