Bring Your Cosmetics to Walmart With Medpak Solutions
With 120 million shoppers browsing online stores, no doubt that selling Walmart skincare products can boost brand visibility and sales. But getting your products on Walmart’s shelves—or listed on its marketplace—requires more than just retail compliance. Your brand’s success approvals will heavily rely on the effectiveness of your skincare products.
This is where you need the assistance of Medpak Solutions. Choosing us as your cosmetic manufacturer provides you with the expertise and production capabilities needed to meet Walmart’s requirements. From formulation to packaging and large-scale production, we support skincare businesses—big or small.
What’s the process for launching cosmetics in Walmart?
Bringing a skincare product to Walmart requires careful planning. Your products must align with current trends and appeal to consumers looking for quality and value.
How to choose the right formulation?
To set your brand apart, you need to choose the right formulation to attract customers and keep them coming back. The best formula requires the right ingredients—backed by research. If you’re a brand developing products for Walmart, we consider the following:
Consumer demand: Hydration, anti-aging, and sensitive skin solutions remain top priorities.
Ingredient safety: Compliance with FDA regulations and Walmart’s ingredient policies is a must.
Product type: From creams and serums to facial cleansers and masks, each category has specific formulation needs.
How do we guide brands in selecting the best packaging?
Shelf presence can make or break your goal in attracting buyers. So, as your cosmetic manufacturing partner, we want to make your product visually appealing as it is functional. Our packaging capabilities include:
Hot fills for creams, balms, and oils requiring stable heat-based filling.
Aerosol packaging for mists, sprays, and foams.
Sachets for travel-size and single-use skincare applications.
Tubes for lotions, gels, and cleansers with precise dispensing.
Each format serves different consumer needs, and you have a breadth of options to fit specific product requirements.
Do you assist in inventory and supply chain management?
Managing inventory effectively helps your brand stay ahead of demand fluctuations. Walmart expects steady stock availability, which means you need a strong logistics strategy. By working with us, you can expect:
Optimized inventory control to prevent overstock or shortages.
Reliable supply chain partnership for consistent ingredient and packaging sourcing.
End-to-end manufacturing support, scalable processes, and an experienced logistics team guarantee your brand is ready for Walmart’s demands. Medpak Solutions offers flexible production capabilities to help your brand scale efficiently without delays.
Your next Walmart skincare development starts with
Medpak Solutions
Your Journey to Walmart Retail Success
Medpak Solutions provides end-to-end support for developing custom skincare and launching a private-label line. Get started with a trusted manufacturing partner. Contact us today to bring your high-quality skincare products to Walmart’s shelves.
Frequently Asked Questions
Frequently Asked Questions About Developing Walmart Skincare
What is Walmart's clean beauty?
Walmart’s Clean Beauty program highlights skincare products that meet specific ingredient standards. To be featured, products must be formulated without ingredients listed on Walmart’s Made Without List (MWL). This program helps brands showcase products that align with growing consumer demand for cleaner formulations.
What does it cost to sell on Walmart Marketplace?
Walmart Marketplace offers transparent pricing with no setup, monthly, or hidden fees for skincare brands. Instead, a referral fee is deducted from each completed sale. These fees vary by category and sales price, ranging from 6% to 15%. This structure allows skincare brands to focus on sales without upfront costs. For a detailed breakdown of referral fees, refer to Walmart’s official fee guide.
What is Walmart’s Made Without List?
Walmart’s Made Without List (MWL) outlines ingredients that cannot be intentionally added to products in the Clean Beauty program. This includes chemical groups such as Formaldehyde Releasers, Parabens, Phthalates, and Per- and Polyfluorinated Substances. The list currently contains over 1,200 restricted ingredients.
How was the Made Without List developed?
Walmart’s MWL is based on established industry clean beauty standards. The list was developed through a review of state and federal regulations, supplier consultations, and insights from experts, including Underwriter Laboratories and the Environmental Defense Fund. Walmart reviews the MWL annually and may update it to align with industry standards and customer expectations.