Why Beauty Brands are Building Around EWG Scores — and How Medpak Solutions is Making it Possible

Consumer trust is now being quantified — and for beauty brands, the EWG’s Skin Deep® scores are the numbers that count. Medpak Solutions, a cosmetic manufacturer, helps brands take these scores seriously — and meet them with precision and speed.

Clean beauty isn’t a trend. It’s a clear business decision that affects product strategy, brand identity, and shelf placement. In this space, third-party validation is expected.

EWG Verified™ status and low Skin Deep® scores are helping brands build credibility with ingredient-conscious consumers. These scores affect what shoppers put in their baskets and what retailers are willing to list. It’s no surprise that more beauty companies are putting EWG targets at the center of their R&D process.

Medpak Solutions is actively supporting this transition by making it easier for brands to formulate products that align with EWG’s transparent standards. Their development workflow integrates EWG guidance from the first draft to final sign-off — an approach that’s proving imperative in the race to stand out on clean beauty shelves.

EWG Scores as a New Benchmark for Trust in Beauty

EWG’s Skin Deep® ratings measure ingredient safety on a 1 to 10 scale — with 1-2 indicating low hazard, and 7-10 flagged as high hazard. These scores are based on scientific literature, regulatory data, and industry findings. They are used by consumers to assess the safety of personal care products, usually before a purchase is made.

EWG expanded its science and certification division, which makes the path to EWG Verified™ status more structured and accessible. This expansion gave manufacturers and brands a clearer way to align their formulations with the program’s safety requirements.

As a result, more beauty brands are revising existing formulas or starting fresh with Skin Deep® scores in mind. But while the benefits are clear, getting there can be difficult without a manufacturing partner who understands what drives the score.

Clean Formulation Isn’t Easy — And That’s the Challenge

Formulating to meet EWG Verified™ status takes more than switching out one or two ingredients. Brands might run into trouble with ingredient sourcing, label restrictions, and testing requirements. Sometimes, even a product that looks clean on paper can contain ingredients with mid-range or red scores that affect the final rating.

R&D teams can spend months troubleshooting formulas — only to find out that a common preservative, surfactant, or botanical extract pulls down the product’s overall safety profile. The gap between intention and execution is wide.

Medpak Solutions Turns EWG Criteria into Actionable Formulas

Medpak Solutions steps in where guesswork begins. The company’s in-house team actively cross-references EWG’s Skin Deep® ratings during formulation planning. Whether reformulating an existing product or building a concept from scratch, Medpak Solutions screens every ingredient for its impact on the score.

“We don’t just develop clean beauty — we build it with score targets in mind,” says Vincent Caballer, CEO of Medpak Solutions. “Our clients come to us with goals, and we give them clear, science-backed steps to get there.”

The company supports brands seeking EWG Verified™ by optimizing the formula for approval. This reduces time-to-market and cuts the risk of missing the score target.

By turning EWG compliance into a manageable process, Medpak Solutions makes it possible for brands to move quickly without compromising transparency. For beauty brands looking to lead in clean beauty, that kind of partnership is the foundation to success.